The "Drink Me Drink Me Now" Beer Mug sounds intriguing! Here are some features and details you might consider for such a product:

1. Size and Capacity: Specify the size and capacity of the beer mug. Is it a standard 16 oz size, or larger?

2. Material: What material is the mug made of? Is it glass, ceramic, stainless steel, or another material? Each material has its own aesthetic and functional properties.

3. Design: Describe the design of the mug. Does it have a classic beer mug shape with a handle, or is it more contemporary? Does it have any unique embellishments or etchings?

4. "Drink Me Drink Me Now" Feature: This phrase suggests some sort of interactive or engaging element. Perhaps the mug has a feature that lights up when it's time to drink, or it changes color when the beverage inside reaches the perfect temperature. You could also incorporate a timer or countdown display.

5. Temperature Regulation: Does the mug have any built-in features for maintaining the temperature of the beer? This could include double-walled insulation or a special coating to keep the beer cold for longer.

6. Durability: Ensure that the mug is durable and long-lasting, able to withstand regular use and washing without losing its appeal or functionality.

7. Ease of Use: Consider any ergonomic features that make the mug comfortable and easy to hold, especially when filled with a beverage.

8. Customization Options: Offer options for customization, such as personalized engraving or the ability to choose from different colors or designs.

9. Cleaning Instructions: Provide clear instructions for cleaning and maintenance to ensure the mug stays in good condition over time.

10. Packaging: Consider how the mug will be packaged for shipping or display. Eye-catching packaging can enhance the overall appeal of the product.

By considering these features and details, you can create a unique and appealing beer mug that stands out to consumers.